29 Nov How to Get the Website ‘Wow!’ Effect – Don’t Forget about UX and UI!
So many people invest time and energy into creating what they think is a great website without thinking about the many different aspects they need to consider. From the web hosting service that will provide the best levels of performance, to where to display the Call to Action button on a website.
There are many different elements that determine the overall effectiveness of a website.
UX and UI
User Experience (UX) and User Interface (UI) are two areas that are often neglected in the process of setting up and maintaining a website. However, these are two of the most important factors in achieving the much sought after ‘Wow!’ effect. A website that really impresses users is one that puts the user first at every opportunity. Google sets the required standards of UX very high, with algorithms that focus on the experience of the user, the usefulness and relevance of the content to the user. So for SEO purposes, mastering great UX design is what sets the top websites apart from the mediocre ones.
To generate business leads, any website has to provide a great user experience.
If the site is difficult to navigate round, if content is hard to find, links are broken etc. then that is a poor experience that will not produce the ‘Wow!’ effect. A website user visits a website for a specific purpose and if there are unnecessary barriers preventing them from fulfilling that purpose then this is a bad UX.
An article published by Forbes recently outlined the importance of good UI and UX, stating that a well-designed user interface could raise a website’s conversion rate by 200% and a better UX design can boost conversion rates by 400%. So this is clearly an area that yields great benefits when done correctly.
But how do we develop a website with top quality UX?
As I mentioned earlier, putting your users first is the key but in practice, what does that mean? To start with, it means having an easy to use website, where navigation to all pages is easy from the homepage. It means having pages that load quickly, preferably within 2/3 seconds as a maximum. It also involves not over-clustering pages with content, so having a homepage that isn’t overly complicated, just try and keep it simple. White space is not always the enemy!
Another important factor in producing a website that provides a high quality of UX is ensuring that it is responsive and provides an excellent experience to mobile users, tablet users, laptop users and desktop users. If your site isn’t adapted to the needs of mobile users than you are really missing a trick. Did you know that 55% of internet traffic is now from mobile phones? So this device type should be your focus when developing your website, its content and pages.
The graphic element of your website plays an important role too. Nobody wants to read blocks and blocks of text. The most popular form of taking in information is through video, so you should take this into consideration when developing content. Images are also a good way to catch your users’ attention and can help to draw people to a specific product or service that you want to promote. All of these factors will help to achieve excellent UX and that ‘Wow!’ effect that will make your website stand out from the rest.