Increasingly, we are dealing with the concept of "Inbound Marketing". Why does each person engaged in business should know what this means?
To understand the "inbound marketing" lets focus first on the rival, the "Outbound Marketing". How are they different?
Outbound Marketing or traditional marketing is primarily a radio, TV, newspaper, billboards, and direct e-mails. Human behaviour has changed. We are moving away from the old and inefficient marketing methods in favour of a strategy that ensures lower costs and greater efficiency.
SEO (search engine optimisation) is now one of the mandatory forms of promotion sites. I would, however, prove that you do not have to hire a SEO expert and thanks to a few simple rules you can manually position your site in search engines. However, if you decide to hire a company to position your site, thanks to this course you will know exactly what you pay for and also know the elementary rules of safety in terms of positioning. Below are a few of the most important and most interesting positioning techniques.
Newsletter / E-mail marketing although known for many years, it is still not used by many brands in an effective manner. Driven content to your subscribers, can shape them into your future customers. Here are a few tips that will help you achieve this.
See the most common errors in e-mail. Learn how to avoid them.
1. E-mail subject
Email subject it's like a preview of what will happen next. It would tell to your recipients, what is the message about. Often determines its opening. One of the footwear brand sent their e-mail that encourages the action "Discount -50% on some shoes! Take advantage!”