Blog / 10.01.2017

Increasingly, we are dealing with the concept of "Inbound Marketing". Why does each person engaged in business should know what this means?

To understand the "inbound marketing" lets focus first on the rival, the "Outbound Marketing". How are they different? Outbound Marketing or traditional marketing is primarily a radio, TV, newspaper, billboards, and direct e-mails. Human behaviour has changed. We are moving away from the old and inefficient marketing methods in favour of a strategy that ensures lower costs and greater efficiency.

Blog, seo / 04.01.2017

SEO Basics

Introduction

SEO (search engine optimisation) is now one of the mandatory forms of promotion sites. I would, however, prove that you do not have to hire a SEO expert and thanks to a few simple rules you can manually position your site in search engines. However, if you decide to hire a company to position your site, thanks to this course you will know exactly what you pay for and also know the elementary rules of safety in terms of positioning. Below are a few of the most important and most interesting positioning techniques.