Increasingly, we are dealing with the concept of "Inbound Marketing". Why does each person engaged in business should know what this means?

To understand the "inbound marketing" lets focus first on the rival, the "Outbound Marketing". How are they different? Outbound Marketing or traditional marketing is primarily a radio, TV, newspaper, billboards, and direct e-mails. Human behaviour has changed. We are moving away from the old and inefficient marketing methods in favour of a strategy that ensures lower costs and greater efficiency.