So many people invest time and energy into creating what they think is a great website without thinking about the many different aspects they need to consider. From the web hosting service that will provide the best levels of performance, to where to display the Call to Action button on a website.
Increasingly, we are dealing with the concept of "Inbound Marketing". Why does each person engaged in business should know what this means?
To understand the "inbound marketing" lets focus first on the rival, the "Outbound Marketing". How are they different?
Outbound Marketing or traditional marketing is primarily a radio, TV, newspaper, billboards, and direct e-mails. Human behaviour has changed. We are moving away from the old and inefficient marketing methods in favour of a strategy that ensures lower costs and greater efficiency.